Privacy Policy
Privacy Policy
Effective Date: September 17, 2026
NOVEL TECH TRADING LIMITED (“NOVEL TECH TRADING LIMITED,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us through our website and the services we provide.
This Privacy Policy explains how we may collect, use, process, store, protect, and disclose information when you visit or interact with our website, request information about our cloud server and related technology services, communicate with us, or otherwise use services made available through our website.
By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described in this Privacy Policy, please do not use our website or provide personal information through it.
1. About This Privacy Policy
This Privacy Policy applies to information collected through our website and through interactions associated with our online services.
It is intended to provide transparency regarding:
- The types of information we may collect;
- How information may be obtained;
- How we use collected information;
- How information may be stored and protected;
- When information may be shared with third parties;
- How cookies and similar technologies may be used;
- How information relating to cloud and technology services may be handled;
- How long information may be retained;
- Your privacy choices and rights;
- How you can contact us regarding privacy matters.
This Privacy Policy applies to information collected directly from you as well as certain information that may be collected automatically when you interact with our website.
2. Information We May Collect
Depending on how you interact with our website and services, we may collect different categories of information.
2.1 Information You Provide Directly
You may voluntarily provide personal information when you:
- Submit an inquiry;
- Request information about our services;
- Contact us through available website communication functions;
- Submit a service-related request;
- Create or maintain an account where account functionality is available;
- Provide information necessary for service administration;
- Communicate with us regarding technical or administrative matters;
- Submit feedback or other information through the website.
Information you voluntarily provide may include your name, business-related information, contact details, account-related information, service requirements, and the contents of communications you send to us.
We only seek information that is reasonably relevant to the purpose for which it is collected.
2.2 Technical and Usage Information
When you visit or interact with our website, certain technical information may be collected automatically. Depending on the configuration of our website and hosting environment, this may include:
- IP address;
- Browser type and version;
- Operating system;
- Device type;
- General geographic information derived from technical data;
- Referring website or page;
- Pages viewed;
- Date and time of access;
- Duration of visits;
- General interaction information;
- Network and connection information;
- Error and diagnostic information.
This information is generally used to operate, maintain, secure, and improve our website and online services.
2.3 Service-Related Information
Where you request or use cloud server or related technology services, information necessary to administer those services may be processed.
Such information may include service configuration information, account or service identifiers, technical requirements, usage-related information, and communications concerning service operation or support.
The specific information processed will depend on the nature of the service requested and the manner in which the service is provided.
2.4 Communications
If you communicate with us, we may retain information contained in those communications, including the information you choose to provide and relevant details concerning your inquiry or request.
This allows us to understand your request, provide appropriate assistance, maintain service records, and address follow-up matters.
3. How We Collect Information
We may collect information through several methods, including:
- Information submitted through website forms;
- Information provided during service inquiries;
- Information provided during account or service-related processes;
- Direct communications with us;
- Information generated through your use of our website;
- Cookies and similar technologies;
- Technical logs and security systems;
- Information generated in connection with the operation of cloud and technology services.
We may combine information collected through different methods when reasonably necessary for legitimate business, operational, security, or service-related purposes.
4. How We Use Personal Information
We may use information we collect for purposes including:
4.1 Providing Services
We may use relevant information to:
- Respond to service inquiries;
- Process service requests;
- Provide cloud server and related technology services;
- Manage service-related communications;
- Support account or service administration;
- Address technical issues;
- Provide customer or service support.
4.2 Operating Our Website
Information may be used to:
- Operate website functions;
- Maintain website availability;
- Improve website performance;
- Diagnose technical problems;
- Manage website functionality;
- Maintain reliable online operations.
4.3 Security and Fraud Prevention
We may process technical and usage information to:
- Protect our website and systems;
- Detect suspicious activity;
- Prevent unauthorized access;
- Investigate security incidents;
- Identify potentially abusive activity;
- Maintain system integrity;
- Protect users, services, and business operations.
4.4 Communications
We may use information to respond to inquiries, provide requested information, communicate regarding services, and address customer or technical support matters.
4.5 Business Administration
Information may also be used for reasonable administrative purposes, including maintaining records, managing service relationships, monitoring operational performance, and handling internal business processes.
4.6 Compliance and Legal Obligations
Where necessary, information may be processed to comply with applicable laws, regulations, legal procedures, lawful requests, or other applicable obligations.
5. Legal Basis for Processing
Where applicable law requires a legal basis for processing personal information, the basis may include:
- Performance of a contract or steps taken at your request before entering into a contract;
- Compliance with applicable legal obligations;
- Our legitimate interests, where those interests are not overridden by your applicable privacy rights;
- Your consent, where consent is required;
- Other lawful grounds permitted by applicable law.
Where processing is based on consent, you may withdraw consent where applicable. Withdrawal of consent does not necessarily affect the lawfulness of processing carried out before withdrawal.
6. Cookies and Similar Technologies
Our website may use cookies and similar technologies to support website functionality, security, performance, and user experience.
Cookies are small data files that may be stored on your device when you access a website.
Depending on their purpose, cookies may be used for:
- Essential website functionality;
- Session management;
- Security;
- Performance monitoring;
- Website analytics;
- Remembering certain preferences;
- Understanding general website usage.
Some cookies may be temporary and expire when your browsing session ends, while others may remain on your device for a longer period.
You may be able to manage or restrict cookies through your browser settings. However, disabling certain cookies may affect the availability or functionality of some website features.
7. Website Analytics and Performance
We may use technical information and, where enabled, analytics technologies to understand how visitors interact with our website.
This may help us evaluate:
- Website traffic;
- Page performance;
- General visitor behavior;
- Technical performance;
- User interaction patterns;
- Errors and service interruptions;
- Areas requiring improvement.
Analytics information is generally used in aggregated or otherwise appropriate forms for operational and improvement purposes.
8. Cloud Server and Technical Service Information
Because our business involves cloud server and related technology services, certain information may necessarily be processed in connection with service operation.
Depending on the specific service arrangement, technical information may include:
- Service configuration data;
- Server or account identifiers;
- Technical service parameters;
- System logs;
- Security logs;
- Diagnostic information;
- Network-related information;
- Service usage information;
- Information contained in support communications.
We process such information only as reasonably necessary to operate, maintain, secure, troubleshoot, administer, and support the relevant services.
Where information is stored or transmitted through a cloud environment, appropriate technical and organizational safeguards are used according to the nature of the information and applicable operational requirements.
9. Information Security
We take reasonable measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.
Depending on the circumstances, security measures may include:
- Access controls;
- Authentication mechanisms;
- Technical safeguards;
- Network security measures;
- System monitoring;
- Security logging;
- Administrative controls;
- Internal access restrictions;
- Appropriate data-handling procedures.
Access to personal information is limited to persons or service providers who reasonably need access for authorized business, technical, operational, or legal purposes.
No method of transmission or electronic storage can be guaranteed to be completely secure. Accordingly, while we take reasonable measures to protect information, we cannot guarantee absolute security.
10. Data Sharing and Disclosure
We do not disclose personal information indiscriminately. Information may be shared only where reasonably necessary for legitimate business, service, operational, technical, security, or legal purposes.
Depending on the circumstances, information may be disclosed to:
10.1 Service Providers
We may use third-party service providers that assist with functions such as:
- Hosting;
- Cloud infrastructure;
- Website operations;
- Technical support;
- Security;
- Analytics;
- Information technology services;
- System maintenance.
Such providers may process information only to the extent reasonably necessary to perform their authorized functions.
10.2 Professional or Business Service Providers
Information may be disclosed to professional advisers or other authorized service providers where reasonably necessary for business administration, legal compliance, dispute handling, or related purposes.
10.3 Legal and Regulatory Authorities
We may disclose information where required or permitted by applicable law, regulation, court order, legal process, or lawful governmental request.
10.4 Protection of Rights and Security
Information may be disclosed where reasonably necessary to:
- Protect our rights or property;
- Protect the security of our systems;
- Prevent fraud or abuse;
- Investigate suspected unlawful activity;
- Protect users or other persons;
- Respond to security incidents;
- Enforce applicable terms or agreements.
11. Third-Party Services and Links
Our website may contain links to third-party websites, services, tools, or resources.
Third-party services operate independently and may have their own privacy practices and policies. We are not responsible for the privacy practices, security measures, content, or handling of information by third-party websites or services that we do not control.
We recommend reviewing the applicable privacy policies before providing personal information to any third party.
12. Data Retention
We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including service administration, business records, security, dispute resolution, legal compliance, and legitimate operational requirements.
Retention periods may vary depending on:
- The nature of the information;
- The purpose for which it was collected;
- The nature of the service relationship;
- Legal or regulatory requirements;
- Security and operational requirements;
- The need to establish, exercise, or defend legal claims.
When information is no longer reasonably required, it may be deleted, anonymized, securely destroyed, or otherwise handled in accordance with applicable requirements.
13. International Data Processing
Depending on the technologies, service providers, cloud infrastructure, or other systems used to operate our website and services, information may be processed or stored in locations outside the jurisdiction in which it was originally collected.
Where applicable law imposes requirements concerning international transfers or cross-border processing, we will take reasonable steps to comply with those requirements.
By using our website or services, you acknowledge that information may be processed through technology infrastructure or service providers located in different jurisdictions, subject to applicable legal and security requirements.
14. Data Accuracy
We rely on the information provided by users for many service and communication purposes.
You should ensure that information you provide to us is accurate, complete, and reasonably current.
If information changes or you identify an error in information you have provided, you may contact us so that we can consider an appropriate correction or update.
15. Your Privacy Rights
Depending on your location and applicable privacy laws, you may have certain rights concerning your personal information.
These rights may include, where legally applicable:
- The right to request access to personal information;
- The right to request correction of inaccurate information;
- The right to request deletion of personal information;
- The right to request restriction of certain processing;
- The right to object to certain processing;
- The right to withdraw consent where processing relies on consent;
- The right to request information regarding how personal information is processed;
- The right to receive certain information in a portable format where applicable.
These rights are subject to applicable legal limitations and exceptions.
To exercise an applicable privacy right, please contact us using the contact information provided in the Contact Us section of this Privacy Policy.
We may need to verify the identity or authority of the person making a request before providing access to personal information or making changes to information.
16. Children’s Privacy
Our website and services are not intentionally directed toward children where applicable law requires parental authorization or imposes age-related restrictions.
We do not knowingly seek to collect personal information from children in circumstances where such collection is prohibited by applicable law.
If you believe that a child has provided personal information to us inappropriately, please contact us so that the matter can be reviewed and appropriate action can be considered.
17. Direct Marketing
Where permitted by applicable law, we may use contact information for communications relating to our services, business activities, or service updates where there is an appropriate basis for doing so.
Where consent is required for direct marketing, we will seek the required consent.
You may have the right to object to or withdraw consent for direct marketing communications, subject to applicable law and any lawful exceptions.
18. Information Submitted Through Communications
Information you submit through forms, inquiries, messages, or other communication channels may be retained as part of our business records.
Please avoid submitting unnecessary sensitive or confidential information through general website forms or ordinary communications unless specifically requested for a legitimate service purpose.
We will handle information received through communications in accordance with this Privacy Policy and applicable legal requirements.
19. Security Incidents
If we become aware of a security incident involving personal information, we will assess the incident and take reasonable measures appropriate to the circumstances.
Where applicable law requires notification to affected individuals, regulators, or other parties, we will follow the relevant legal requirements.
Our response may include investigating the incident, taking steps to contain or remediate the issue, strengthening security measures, and maintaining appropriate records.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- Our services;
- Website functionality;
- Technology;
- Data-processing practices;
- Security practices;
- Legal or regulatory requirements;
- Business operations.
When changes are made, the updated version will be published through the appropriate area of our website and the effective date will be updated where appropriate.
We encourage visitors to review this Privacy Policy periodically to remain informed about our privacy practices.
21. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or the handling of personal information, you may contact:
NOVEL TECH TRADING LIMITED
Contact Person: Lin Lihua
Address: RM D, 13/F, SUN FAI COMM CENTRE, 576 RECLAMATION ST, MONG KOK, HONG KONG
When contacting us regarding a privacy request, please provide sufficient information for us to understand the nature of your request and, where necessary, verify your identity.
22. Privacy Policy Acknowledgment
By accessing or using our website, you acknowledge that you have had the opportunity to review this Privacy Policy and understand the general practices described herein.
This Privacy Policy is intended to provide clear and transparent information regarding the collection, use, protection, retention, and disclosure of personal information associated with our website and services.
NOVEL TECH TRADING LIMITED remains committed to handling personal information responsibly and taking reasonable measures to maintain the security and confidentiality of information within our control.